Experience Design

For sometime I have studied experience design. When I find others who understand I like to share. Imaginary Force is one company that gets it.

Experience design is storytelling incorporating anything that contributes to that overall experience. Think Cirque du Soleil. That's experience design.

When applied to electronic media, it can mean: audio, visual, graphics, animation or any combination there of. Have a peek at Imaginary Force's experience design project for Airbus. Look closely at all the layers of technology being presented not only within the project itself....but also how the project is presented and the technology applied.