Here’s a new twist on a Point of Purchase graphic.
Sponsored by Snickers candy bars, this graphic is there in front of the consumer as they pump gas. I interpret this as being a reminder to exercise as this diagram is indicating the muscles used in securing a child’s car seat.
What type of message would you like to see @ the gas pump?
What if this medium were digital?
What if you could interact with this type of point-of-purchase graphic?
How would that change your design?
What if your phone, pda, ipod or other hand-held device was able to interact with this medium? How would that change your experience @ the pump? And then, as a designer, what would you do to create the message for this medium?
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