Portfolio Presentation Step One:
One of the first exercises I suggest, to those building their portfolios, is to see what is out there.
From Communication Arts Magazine’s online creative hotlist comes links to portfolios galore.
You can search by: location, category and experience.
Location
See what MA has in the way of talent. Then skip around and observe the differences [or similarities] in portfolios from designers on the West Coast, Midwest, South, Mountain Area, Canada and the International Listings.
Category
If you hunt via category you can select by category and industry. For example: Design in Education OR art/Creative Direction in Marketing/Communication. You get the picture of all the combinations. If you poke around and observe the portfolios out there, you can get an idea of what you might want to include in your portfolio and see how to present your work.
Experience
When you search by experience view the junior and senior levels to compare and contrast the differences in the types of pieces in these portfolios.
Take time to think about:
What is in each of these portfolios?
How the pieces are arranged?
How is the work presented?
What information about the artist AND about the work itself is included?
Consistency
Consistency in your presentation is important. Whatever method you choose to use in your portfolio is a personal choice, just BE CONSISTENT in how you are presenting.
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