Once logos have been designed [and you are all well on your way to designing your salsa logo] you have to begin thinking how this logo or mark will be applied to the necessary print materials. In the case of our salsa, you will need to determine the size of your jar/container [short/fat or tall/skinny] and your label size.
Either snag an image of a jar, off the internet or draw something in Illustrator. Think about what skills you want to hone and how much time you have. Then, begin thinking how you will take your jar/container and put it into an environment. This might be something you create in Photoshop or Illustrator. Be creative, remember your client wants something provocative and different, something that will stand out from the crowded isles of endless salsa products now on the market.
Here are some examples of how logos are applied to packaging. I will bring in the book of logos for more examples and the Communication Arts magazines in the CDIA Library have many, many more ideas.
This is the next step in our design process and what we will be working on in class next. Come with ideas & curious minds.
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