CDIA: Design to Print: Second Meeting:

CDIA: Design to Print

Second Meeting: subject to change

Demo:

Getting the Pantone swatches from Communications Site into

Illustrator

Design Tips:

Elements of Art:

Line, Color, Shape, Space, Value, Texture, Form

Principles of Design:

Emphasis, Balance, Unity, Movement, Pattern, Rhythm, Contrast

Synectic Trigger Mechanisms: Tools for Creative Thinking

Think about using these when you are brainstorming and working on designs.

Subtract

Repeat

Combine

Add

Transfer

Empathize

Animate

Superimpose

Change Scale

Substitute

Fragment

Isolate

Distort

Disguise

Contradict

Parody: ridicule, mimic, visual oxymoron

Prevaricate: fictionalize, blend the truth,

Analogize: what can I compare this work to? Analogies?

Hybridize

Metamorphose: think butterflies

Symbolize: what can you do to turn your subject into a symbol?

Mythologize: think 60’s Pop Soup cans, Brillo pads, comic strip characters…

Fantasize: What if???

Pocket Pal: Paper & Ink Tips: see International Paper Company

Design Work:

1. Salsa Logos- see how many of the Synectic Triggers you can apply to your current design.

2. New Logos- Beer or Wine Logos and ultimately labels

3. Your Own Logos- keep working on these……there are never enough ideas…..keep track of yours!