Welcome to Design to Print Class

Welcome to Design to Print Projects:

Reach Your Potential & Build Your Portfolio

Mary Wiseman 413.454.5813

mwiseman@papergems.com

Expectations in Class

1. Show up and be present

2. If you can NOT be present email me preferably in advance.

3. Participate

How to Work in Class

1. Please try to assist each other with technical issues-due to the size of our class.

2. We all can help each other

3. Have your memory methods

Introduction to Projects

1. Mini-lectures/exchange of information

Work Time

Critiquing

Sharing & Collaboration-See How to Work in Class

Working in Groups

1. Sites

2. Examples

3. Books and other resources

Process

1. Show your process digitally or physically [in your sketchbook]

2. SAVE your approaches: they come in handy!!

Online Reference- MySpace- more info on Thursday

This evening #1 Meeting:

Very briefly about me: www.papergems.com

Please stop and listen when I announce things

When I suggest researching…..I do so in the intent that you will learn something….please do the research.

Ask questions: together we will solve problems!!

First Print Project:

Salsa: brand new brand of salsa.

The flavors range from mild to hot.

PROBLEM: your client wants to distinguish its new brand from the competition.

Use unpredictable visuals to distinguish the brand from competing products that focus on literal representations of salsa, like tomatoes, hot peppers and spices.

YOUR MISSION:

1. Choice- Name & possible tag line

2. Logo Design-typographic approach

Graphic Design Logo Lounge April 2007: examination of current logo trends

http://www.gdusa.com/issue_2007/04_apr/feature/index.php

3. Labels: images using photographs

4. Color: MUST come from the Fall ’07 predictions

Go to Communication Arts Magazine: Look @ their Color Predications-check the swatches http://www.commarts.com

5. Packaging

Read: International Design article http://www.idonline.com July/Aug issue

6. Advertisement: magazine ad

Worth a look: find ‘em online

Current issues of these magazines:

Print

How

International Design

Step in Design [formally Step by Step]

Basic Design Brief: for this First Print Project:

Your client is:

· Contemporary, hip, Connected Generation

· Does NOT want to do business with idiots

· Wants to help shape things that they find useful

· Wants suggestions on what you see as an approach

· Wants you to tell them when you feel things are not going in the creative direction you envision.

· Wants to work with a designer who thinks critically

· Wants to know what’s next and that they are in a partnership